A panel of judges will narrow the field to 10 finalists who will compete in front of Madonna at one of the Nightlife Exchange parties. The winner may get the chance to join the singer-songwriter on her next tour. Social media once again will play a critical role in year two of the Nightlife Project. That emphasis on local culture and relevance gives Facebook a central role in the campaign.
Facebook also served as a party central throughout the big night. The winner may get the opportunity to join Madonna on her next tour as one of her dancers. The Smirnoff Nightlife Exchange Project strives to showcase, mix and unite the world through unique nightlife and as such the best dancers from around the world will be highlighted for their own style and flair.
The submission process for the dance competition begins today local markets to insert date of when dance competition goes live in their market and runs until October 10th. To enter, hopefuls must submit a second dance video. For details on the dance submission process and terms and conditions, visit www.
On this day each of the 14 countries taking part, including the UK, will exchange the best of their nightlife with a partner country. A TV and web ad campaign, created by JWT New York, will also run from this month featuring consumers speaking about their best nights out.
The global media partnership with MTV will see in-depth coverage on air and online at each stage of the Smirnoff Nightlife Exchange Project, engaging consumers through a series of news segments and webisodes featuring the project's curators, MTV News personalities and global influencers. Archived Case Studies. Case Studies Filter. Cancel Update. New Work Filter. Agencies Filter. Company Ownership Independent. Group Owned. BITE Filter.
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