I have come across a handful of photographers who feel as though uploading to Facebook as a PNG file instead of a JPEG file gives their images the best display quality. While I can understand where they are coming from, the fact of the matter is that if you upload a JPEG to Facebook with the correct dimensions especially larger, at the human eye cannot distinguish the difference between a JPEG and a PNG.
If you feel as though uploading as PNG makes a difference on Facebook, then by all means, go for it. If you are on the fence, though, stick with JPEG - it is a smaller file extension, so it takes up less room on your computer, and in the context of Facebook's image window, it will not make any difference whether it is JPEG or PNG - all that matters is that you upload at the correct dimensions for Facebook.
As a general rule of thumb, JPEGs are generally used for photo files, while PNG is typically used for graphic design files, such as logos. PNG files use less compression than JPEG, and tend to handle solid colors better, making them very useful in graphic design.
Do you have any questions or comments about optimizing photos for Facebook? Leave us a comment below - we would LOVE to hear from you! She also designs actions and textures for Photoshop. When she is not shooting or writing, she enjoys spending time with her husband, and their two cats, Elphie and Fat Cat.
Log in Cart 0 Checkout. Understanding Facebook Image Compression Like any website, Facebook has a standard set of image sizes, and will resize your uploaded image to fit its standard size dimensions. Here's an example of image compression: I uploaded an image to Facebook at pixels which is more than pixels, but less than , obviously. For example, the following have different sizes for your profile photo, a shared image, and a cover or banner image:. The numbers you see above like and refer to the proportions of the image or the ratio of its width to its height.
Most cameras shoot with an aspect ratio of So that means that to share your image on social media you may need to crop it. If you want to use a square image on IG, change your Facebook cover image, or upload a new Twitter header image — you will have to crop your original camera image to fit those proportions.
In order to keep all the sizes straight, I found a great resource for you. Just visit this site to see all the current social media sizes you might need. The author also has a handy Google spreadsheet which she keeps updated so if any change you can find them quickly. Or you can use one of the free online resizing tools mentioned below. Some of them have the most current social media sizes built-in for your convenience.
You can also download a pixel wide, high-res version of the common aspect ratios overlay that I used above. Just click to open in a new browser tab, then right-click and save to your computer. I hope that gives you a little bit more insight and understanding of how and why you need to be resizing your images for email and social media.
If you have any questions about resizing, please add them to the comment area below and I will answer. Darlene is an educator who teaches aspiring amateurs and hobbyists how to improve their skills through her articles here on Digital Photo Mentor, her beginner photography course , and private tutoring lessons. My only tip is to save them as PNG with no worries about file size.
For posts, be sure to choose the High Quality option as explained in the article. I post a lot of concert photos and it seems like Facebook compresses them arbitrarily. What are your thoughts?
Thanks for a great post. Facebook is extremely flexible when it comes to photo post size. But they do compress photos to death. Not sure if the PNG file trick still works. Hi Louise, thanks for posting this! Do you know if these workarounds and tips are still applicable?
Hi, They work just the same as any images. On a comment, click the camera icon. Thank you! I spent the last 2 hours exporting, with horrible results sharing it afterwards in Facebook.
Your PNG8 hint saved me! So helpful! It is a image optimize application. You can find it in Mac App Store. I am so thankful for this Facebook information. As a designer getting back into the business after kids, a lot has changed.
Thanks for putting this info in one handy place. Thank you so much for this enlightening article Louise! The image I use for my business is red. After the change to the FB Timeline, it looked orange. Now, I understand why. I will see if my graphics designer can fix it for me. Made my day to see it mentioned here today! Thanks for the post! Your email address will not be published. Check this box to allow the collection and storage of the data you submit with your comment.
All data will be handled as outlined in this site's Privacy Policy. Want to learn how to optimize photos for Facebook? Are you getting fuzzy text or choppy gradients in your Facebook images? Use these tips to get clear photos and sharp text on Facebook images! Why does Facebook ruin image quality?
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